FOR IMMEDIATE RELEASE
Thailand, (Thursday, September 5, 2024) — Floeth Yachts, a world-renowned catamaran yacht manufacturer based in Thailand, is excited to announce the rebranding of its luxury line of catamarans under a new name: Solstice Yachts. This move reflects the company’s commitment to delivering bespoke, high-quality catamarans to a discerning global clientele.
Why the Change?
Floeth Yachts has been a trusted name in both commercial and luxury catamaran manufacturing for over 20 years. However, with growing demand for premium, semi-custom yachts, the company recognized the need to differentiate its luxury offerings from its commercial vessels. The launch of Solstice Yachts allows us to better serve our high-end customers by focusing exclusively on creating the yacht of their dreams, be it solar-electric, hybrid, or diesel-powered.
Why “Solstice”?
The name “Solstice” was chosen to embody the spirit of adventure, independence, and harmony with nature—values that resonate deeply with our customers. As the sun reaches its peak during the solstice, our yachts are designed to offer peak experiences, combining luxury with sustainable technology. Whether cruising under the power of the sun or exploring distant shores, Solstice Yachts represents the ultimate fusion of elegance, innovation, and customization.
Rebranding Rollout
Over the next few months, we will begin rolling out the Solstice Yachts brand across our various sales and marketing channels. This gradual transition will ensure that our customers continue to receive the same level of service and quality they’ve come to expect, as we introduce this exciting new chapter in our company’s evolution.
For more information, please visit https://floethyachts.com or contact us here.